Changchun Flagship Retail Showroom of Hörmann Officially Opened

      On May 24, 2019, the Changchun flagship retail showroom of Hörmann officially opened at Red Star Macalline in Changchun. At the opening ceremony, the 150+ square-meter showroom was full of exquisite exhibits that offered an enjoyable international artistic experience to participating guests.

 

         Invited visitors included local Changchun customers, Hörmann partners from other regions, media friends and people from all walks of the community.

▲Ribbon-Cutting Ceremony

       Mr. Dawei Wang, Chairman of Changchun Hengtongda Decoration Materials Co., Ltd.—— Hörmann's cooperative distributor in Changchun —— said: "Now, we are Hörmann’s biggest partner.  We have many years of experience working with Hörmann. Our customers are very satisfied with Hörmann's fire doors, garage doors and hinged doors. The Hörmann flagship retail showroom in Changchun was opened at this time based on a major decision that we have made in conjunction with Hörmann following our long-term survey of retail user demands in the Changchun market. We hope that local consumers in Changchun can experience our products at the flagship retail showroom and personally experience the outcome of constant product quality improvements by Hörmann."

▲Showroom Display

         Over recent years, with the upgrading of consumer spending power and vigorous growth of China's high-end real estate industry, a large number of vendors are in tune with the future growth potential of the high-end door retail market.

▲Live Interview

        Dr. Nippel, Managing Director of Hörmann Asia Pacific, said: "China is always one of the biggest market that Hörmann focuses on. Throughout the 21 years of hard work in the Chinese market, Hörmann has always remained dedicated to the China-based development strategy to deliver world-quality door products that meet increasingly diversified needs of China's industry users and mass consumers. We can say that the opening of the Changchun retail showroom at this time is yet another strategic step that Hörmann has taken for its development in China. It's not just a retail showroom. As seen from Hörmann's retail business layout strategy, it is a masterpiece. We want to create a successful example at this point to attract more industry partners to join in so that we can gradually form a powerful retail channel line that will spread across the entire Chinese retail market. Ultimately, we will build a platform that can meet overall consumer requirements in the Chinese retail market. This is Hörmann's strategic approach and plan for the Chinese retail market."

        The premium quality of German products is world-renowned. Hörmannalso boasts a history of more than 80 years. Hörmann shares the same philosophy as many other quality German industrial brands: the commitment to follow through from start to finish, simplify things that seem complicated, and insisting on century-old, quality-first R&D, innovation and legacy.